While many logistics service providers have bought and deployed CRM software for their sales and service functions, many have struggled with using the software to secure new contracted business with shippers, largely because the logistics and transportation industry is heavily dependent on inbound RFPs and tenders, not outbound email marketing, which is the main capability of most CRM products.
ProTrans initially tried to manage their RFQs and RFPs using a popular CRM software but ultimately gave up. “CRMs are not designed for RFPs…they’re too clunky and too slow for our business,” shared Shawn Masters, Chief Commercial Officer for ProTrans. Instead, they turned to bid and tender collaboration software built specifically for the logistics industry to automate the process, achieving better qualification and accelerating their RFP responses, ultimately winning more contracted business.
Join FreightWaves as we partner with Winmore for an hour-long webinar on Thursday, December 5 at 2pm ET, which will feature a case study on ProTrans, who adopted Winmore’s Bid and Tender collaboration software to achieve their goals.
During this webinar, Masters will share:
• The company’s evolution from a CRM to collaboration software to manage RFPs
• The process they used in evaluating software alternatives
• How they accelerated adoption to meet business goals while saving time and lowering costs
The discussion will be led by John Golob, Chief Marketing Officer and Founder of Winmore.
Complete the form below to view the recording of this webinar. You can also see a preview of the discussion by viewing the video beneath the form on this page.