Logistics service providers who have deployed CRM software for their sales and service functions inevitably find that the technology falls short when they try to use it to respond to contract bids from shippers. This is because the logistics industry is heavily dependent on inbound RFPs and tenders, not outbound email marketing, which is the core capability of most CRM products.
ProTrans initially tried to manage their RFQs and RFPs using a popular CRM software, but they gave up when customization costs skyrocketed and the software failed to meet their requirements. “CRMs are not designed for RFPs…they’re too clunky and too slow for our business,” said Shawn Masters, CCO for ProTrans. Instead, they turned to RFP collaboration software built specifically for the logistics industry to automate the process, achieving better qualification, accelerating their RFP responses and ultimately winning them more business.
Join FreightWaves as we partner with Winmore for an hour-long webinar on Wednesday, May 20 at 2pm ET, featuring ProTrans CCO Shawn Masters discussing how Winmore’s Bid and Tender collaboration software helped them achieve their business goals.
During this webinar, Shawn will share:
• The company’s realization that CRM would not work for managing RFPs
• The process they used in selecting a technology to solve the problem
• How Winmore has helped meet business goals while saving time and lowering costs
Leading the discussion will be John Golob, CMO and Founder of Winmore. Register today to join us for the live session. We also invite you to watch this short video preview.