Webinar: Freight Brokers’ Tech Transformation: The Human-Technology Balance

It doesn’t take long to come across news stories focusing on the rise of digital transformation and automation and its impact on the transportation industry. Tech-forward thinking is not only necessary to survive but to thrive under all circumstances. Digitalization in transportation is introducing new opportunities, but not without hesitancy. Some brokers resist technology in fear of losing sight of the human touch, while others take the plunge and automate all processes to ensure agility. Fortunately, there is a way to strike a balance.

Join Lindsay Watt from Parade, 3GTMS’ JP Wiggins, and FreightWaves expert Zach Strickland, for this hour-long webinar on Thursday, June 16th at 2 pm ET. The experts will discuss how brokers can reasonably balance technological innovation while maintaining a laser-focused personalized experience for the customer.

You will learn:

• The economic impact automation brings to 3PLs and brokers.
• How you can let technology do what it does best – automate the mundane while complimenting the human, personalized element.
• The business benefits of carrier selection and booking automation.
• How implementing digital tools can help increase carrier re-use and streamline operations while improving carrier relationships.

Register today to join us for the live session!