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When Consistent, Reliable Load Tracking Is Non-Negotiable: How to Win Core Carrier Status
10/15/2019 @ 2:00 pm - 3:00 pm EDT
High reliability, real-time, accurate visibility compliance, and precision on-time pickups and deliveries are critical. They become table stakes in today’s high-velocity, e-commerce driven supply chains. What’s the solution? It starts and ends with the truck driver.
The challenge of visibility—and how to accomplish it consistently, reliably and accurately—has been around since the first truck picked up the first shipment, and the customer asked, “Where’s my load?”
Yet in defining what visibility is, the conversation can get confusing. What does the shipper want and need to see in comparison with where the truck is? How do they know that a truck is really where it says it is?
When it comes to generating data on shipment location, not all technologies are the same. Carriers use different methods and tools. Some use data derived from in-cab electronic logging devices, some use data from sensors on trailers, and some use data from smartphone-based apps that use the phone’s GPS capabilities to identify location. And lastly, some use the old-fashioned method: picking up the phone and calling the driver.
At the end of the day, regardless of the tech solution, the most reliable resource for accurate information is the driver in his truck. And the one thing you don’t want to do is force technology that the driver doesn’t want and won’t use—especially when it doesn’t make life easier on the road.
The key to an effective, sustainable, reliable solution is to put the driver at the center. Understand the driver’s key role as a facilitator, and know that any app they download must improve the driver’s experience. Make the functional tools simple and easy to use, intuitive and mobile friendly, and make sure there are minimal steps to activate and execute. And finally, make it part of an all-in-one app that the driver already is familiar and comfortable with.
During this webinar, we will share two case studies, including how they’ve solved the visibility challenge, dramatically improved carrier participation and compliance and built a happier and better performing carrier network in the process.
Join us for this webinar at 2pm ET on Tuesday, October 15, to discover how Trucker Tools’ all-in-one app can help you become the brokerage of choice for your customers.
- Prasad Gollapalli, Founder and CEO, Trucker Tools