FreightWaves is pleased to announce the appointment of Jeff Mason, as the Managing Director of FreightWaves Media. Mason has extensive experience in the media and content management sectors of the trucking and logistics space.
Mason recently served as chief of staff for the Transportation Intermediaries Association (TIA) in Washington DC, the leading voice of the $157 billion third-party logistics (3PL) industry.
Prior to TIA, Mason served as executive vice president of communications for the American Trucking Associations. His role included publisher of Transport Topics, a leading transportation industry news brand and overseeing the multi-platform brand messaging of ATA.
Before joining ATA, Mason was partner and senior vice president with Randall Reilly, a B2B multimedia and data company based in Tuscaloosa, AL. Mason led the company’s multi-platform Trucking Media division, including print, digital and event brands, and was instrumental in the acquisition, development and strategic growth of the Randall Reilly products serving the fleet and owner-operator markets.
In bringing on Mason to FreightWaves, the company plans to build out the content and editorial staff, develop a world-class brand providing news and commentary on how the freight markets and technology impact the participants in the space. Since launching in March of 2017, FreightWaves has become the fastest growing media site in all of trucking and logistics globally.
Inspired by publications like TechCrunch, WSJ, The Economist, and Bloomberg, FreightWaves aims to get to the bottom of how and why market trends will impact shippers, 3PLs, and carriers in the space. The company draws from a roster of experts that can provide color on what is happening in near-time and how this will impact the players. FreightWaves also has access to hundreds of data sources across the industry that are used to validate the assumptions the team is making on any of these elements.
FreightWaves is venture-funded and currently has a staff of three full-time writers and ten regular contributors. One of the full-time writers is in Europe covering emerging FreightTech and startups around the globe. Soon, the company plans to add a full-time writer in Singapore, to cover emerging FreightTech stories in the world’s fastest growing region.
Mason is active in the trucking and logistics industry, serving as past president of the Allied Committee for the Trucking Industry (ACT I), the American Trucking Association’s Communications & Image Policy Committee, the ATA Chairman’s Marketing Council and the Truckload Carriers Association Board of Directors.
Mason is a graduate of the University of Texas at Austin and currently resides in Old Town, Alexandria, VA, with his wife Carolyn where they enjoy cycling, running and exploring the historic landmarks of the area.
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