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SAP, global leader in enterprise management software, joins BiTA

Today SAP SE, a global leader in enterprise management software, announced its new partnership with the Blockchain in Trucking Alliance (BiTA), a trade association comprised of hundreds of carriers, shippers, 3PLs, and tech companies who are creating standards and educating the industry about blockchain implementation. By joining BiTA, SAP continues its rich history of co-innovating with customers and partners to establish use cases for blockchain that can be standardized to enable wide adoption in digital supply chain solutions. 

SAP, headquartered in Walldorf, Germany, has over 84,000 employees, regional offices in 180 countries, and about 365,000 business and public sector customers. SAP has pioneered database and material management and digital production planning since the 1970s when it was founded by 5 German engineers who left IBM. Earlier this year SAP unveiled their Cloud Platform Blockchain Service, a ready-to-use technology that extends SAP’s optimization of business processes from the shipper side further downstream into the supply chain, including freight and transportation management. 

“SAP is a premier leader in enterprise supply chain technology. Their participation in BiTA is a testament to both their forward-looking views as it relates to blockchain and how it impacts its logistics partners, but also speaks to the strength of BiTA’s members,” said Craig Fuller, founder and managing director of BiTA. “We really look forward to working with SAP to strengthen the Alliance and add value to our membership.”

Dr. Tanja Rueckert, president of IoT & Digital Supply Chain, SAP, said: “Our customers and partners are eager to join SAP in embracing blockchain as a distributed ledger that can increase transparency and collaboration. We are equally eager to co-innovate with the world’s leading companies to reimagine a future where blockchain is woven into the fabric of the digital value chain.”

BiTA will help SAP add blockchain solutions for the supply chain to its portfolio of next-generation smart enterprise technologies, which already include cloud-based services and investments in machine learning.

Founded in August 2017, the Blockchain in Trucking Alliance (BiTA) is a forum for promotion, education, and encouragement to develop and adopt blockchain applications in the trucking, transportation, and logistics industry. BiTA’s goal is for members to participate, discuss, create, and adopt industry standard uses of blockchain applications and to provide clarity and direction for the development of blockchain technology in the trucking industry in a manner that will create efficiency, transparency, and foster trust. BiTA standards are intended to create a common framework to help organizations develop and adopt blockchain technology. For more information, visit BiTA.

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John Paul Hampstead

John Paul conducts research on multimodal freight markets and holds a Ph.D. in English literature from the University of Michigan. Prior to building a research team at FreightWaves, JP spent two years on the editorial side covering trucking markets, freight brokerage, and M&A.