C.H. Robinson becomes member of Blockchain in Trucking Alliance

C.H. Robinson, a world-leading third-party logistics (3PL) provider, announced today that it has joined the Blockchain in Trucking Alliance (BiTA) to influence the development of blockchain standards and applications in the transportation business.

BiTA was organized to create industry-wide collaboration on blockchain standards and education for the transportation and supply chain industries. Over 260 companies across the freight market landscape have applied for membership in the organization, including some of the largest technology and logistics companies. Member companies will be able to influence how blockchain applications are used in the transportation and supply chain industry.

“C.H. Robinson has one of the largest transportation networks across North America. The company is a market leader in applying technology and artificial intelligence in helping carriers and shippers address substantial challenges in a dynamic market. By joining BiTA, C.H. Robinson is further demonstrating their commitment to industry-leading technology and working with other leaders to identify how to make blockchain successful,” Chris Burruss, President of BiTA, stated.

At a high level, blockchain technology creates a transparent and immutable ledger, digitally documenting the transaction history between all parties involved in the blockchain. The information is stored as a shared, continually evolving database. Blockchain technology is decentralized and secure, promoting trust between all parties involved in virtual interactions.

As it relates to the transportation industry, blockchain supports real-time, transparent information sharing between shippers, carriers, brokers, vendors, and more. From updating tracking information to expediting payments and contracts, blockchain creates a smarter and more connected supply chain.

“For decades, C.H. Robinson has brought our industry-leading technology, Navisphere, to the world’s shippers and carriers. This technology helps automate transportation and supply chain processes; it is also backed by supply chain experts who help navigate exceptions and keep freight in motion. We recognize the value of blockchain within supply chains and we are excited about the opportunity to connect with other industry leaders to create standards to best use the technology,” Brett Cooksey, Director of Digitalization at C.H. Robinson, said.

You can learn more about BiTA, their standards, and how to get involved here.

Companies across the freight landscape are encouraged to join, regardless of size or segment.

About C.H. Robinson

At C.H. Robinson, we believe in accelerating global trade to seamlessly deliver the products and goods that drive the world’s economy. Using the strengths of our knowledgeable people, proven processes and global technology, we help our customers work smarter, not harder. As one of the world’s largest third-party logistics providers (3PL), we provide a broad portfolio of logistics services, fresh produce sourcing and Managed Services for more than 113,000 customers and 71,000 contract carriers through our integrated network of 280 offices and more than 14,000 employees. In addition, the company, our Foundation and our employees contribute millions of dollars annually to a variety of organizations. Headquartered in Eden Prairie, Minnesota, C.H. Robinson (CHRW) has been publicly traded on the NASDAQ since 1997. For more information, visit or view our company video.

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