BiTA Announces Inaugural Board of Directors

 The first BiTAS Board of Directors
The first BiTAS Board of Directors

Organization selects ten industry leaders to lead Standards Council

Chattanooga, TN — December 18, 2017 — Blockchain in Transport Alliance (BiTA), the freight industry’s first advocacy organization devoted to the development of blockchain standards and education, today announced the first board of directors for its standards council, following the inaugural board meeting on December 5, 2017.

The board will be tasked to finalize governing documents, form the initial special interest groups (SIGs), and prepare for the official launch of Blockchain in Transport Standards Council (BiTAS) slated for May 2018.

The first BiTAS Board of Directors includes:

  • Dale Chrystie, VP Strategic Planning & Support, FedEx Freight

  • Ken Craig, VP of Special Projects, McLeod Software

  • Scott Friesen, VP Strategic Analytics, Echo Global Logistics

  • Craig Fuller, CEO & Managing Director, TransRisk

  • Dan Heinen, CEO, Kleinschmidt, Inc.

  • Steve Hausman, President, Triumph Business Capital

  • Timothy Leonard, EVP Operations & CTO, TMW a Trimble Company,

  • Mauricio Paredes, VP of Business Technology, P&S Transportation, Inc.

  • Linda Weakland, Director of Enterprise Architecture & Innovation, UPS

  • Amihai Zeltzer, Director of Digital Transformation and Innovation, Salesforce

“Our inaugural board of directors represents some of the brightest minds in the freight technology industry,” said Chris Burruss, BiTA President. “Through their vested interest in the development of blockchain technology, this group will establish transportation industry-specific blockchain standards, which will play an integral role in the evolution of the industry. We are thrilled to have this diverse group of innovative thinkers on the Board.”

“To put it simply, BiTA’s mission is to solve industry pain points,” said Craig Fuller, Managing Director, BiTA, and CEO,TransRisk. “Blockchain offers the ability to create incredible efficiencies across the transportation industry and help to foster mutually rewarding relationships across shippers, carriers, and brokers.”

Since its inception in August 2017, BiTA has over 130 active members and 600 applicants. In addition to establishing market standards, the Organization is focused on engaging with the industry and providing educational resources to ensure the full potential of the benefits of blockchain technology is carried through.

About Blockchain in Transport Alliance

Founded in August 2017, the Blockchain in Transport Alliance (BiTA) is a forum for promotion, education, and encouragement to develop and adopt blockchain applications in the trucking, transportation, and logistics industry. BiTA’s goal is for members to participate, discuss, create, and adopt industry standard uses of blockchain applications and to provide clarity and direction for the development of blockchain technology in the transportation industry in a manner that will create efficiency, transparency, and foster trust. BiTA standards are intended to create a common framework to help organizations develop and adopt blockchain technology. For more information, visit

BiTA media contact:

Sarah Bailey


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