Volvo opens Customer Center, adds more safety features to trucks

 Volvo's new Customer Center will be used to showcase its products and features through interactive displays in a product showroom and exhibit rooms.
Volvo’s new Customer Center will be used to showcase its products and features through interactive displays in a product showroom and exhibit rooms.

DUBLIN, VA. This week kicked off a series of 16 customer and dealer events at Volvo’s new Customer Center here. It was one of several big news events for the company – the others being an update on its new VNR regional tractor model which was introduced in April, and the first unveiling of an updated VNL line (you can read more about that launch here). Also, the company provided a quick look at the current market and projections for truck sales this year.

Also, the company announced that Active Driver Assist will now be standard on all VNR and VNL models. Active Driver Assist combines camera and radar sensors to detect metallic objects and vehicles that are stationary or vehicles braking in front of a truck. If a metallic object of size is detected, audible and visual warnings are made to alert the driver, including red warning light flashes reflected on the windshield. Warnings are displayed up to 3 seconds before impact with the stationary object. If the system recognizes the stationary object as a vehicle, and the driver does not take action, it will automatically alert the driver and engage the brakes to help mitigate the potential collision. Braking assist is available at speeds greater than 15 mph.

“Safety has always been part of the essence of Volvo Trucks, and it has been one of our core values since 1927,” Göran Nyberg, president of Volvo Trucks North America, said in a release. “Making Volvo Active Driver Assist with Bendix Wingman Fusion standard in Volvo VNR and VNL models demonstrates our commitment to improving the safety of everyone who travels on our roads.”

The Customer Center, which should be of interest to those buying Volvo trucks, features interactive displays, in-depth rooms to explore different aspects of Volvo trucks such as safety features and a “living” display of life on the road. The facility was part of a $38.1 million investment in the Dublin location which now includes a test track that opened last year and the company’s manufacturing plant, where all North American Volvo trucks are built – some 22,000 last year.

“We are very pleased to open the Volvo Trucks Customer Center, which we believe will serve as a destination for all of our North American customers and other visitors,” Nyberg said. “Now, our trucks, engines and transmissions are all spotlighted in one location, in a one-of-a-kind facility designed to offer a unique brand experience that only Volvo can offer.”

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Brian Straight

Brian Straight covers general transportation news and leads the editorial team as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler.