Dean Croke joins FreightWaves as Chief Analytics Officer and will be involved with telematics, data, data science, analytics, and standards at the Blockchain in Transport Alliance (BiTA).
Prior to joining FreightWaves, Dean was Vice President of Data Products at Spireon where he headed up the development of new high-frequency telematics data products. Dean also ran Lancer’s long-haul truck insurance business after spending many years as Vice President of Omnitracs Analytics where he developed Data Science technologies including machine learning, complex business rules engines and data analytics for transportation companies.
“Telematics is the lifeblood of data-trails in the trucking industry. As our organization dives deep into data models based on telematics data, having an expert in this field will help us understand the outcome of market-wide economic events.” Craig Fuller, CEO of FreightWaves stated.
FreightWaves is building market-wide economic models using aggregated data-sets to understand and analyze the health of the freight economy. To date, the company has partnered with accumulated data-sets that represent hundreds of billions of dollars in freight transactions. The information is then modeled into aggregated indices that provide a near-time map of the market and be used to create actionable outcomes for participants.
As the founding sponsor organization behind BiTA (Blockchain in Transport Alliance), FreightWaves building a panel of experts that can work with the most important technology and logistics companies in the space to construct standards and encourage commercial outcomes.
“We believe that telematics data will be one of the most important data-sets in a blockchain-enabled freight market. Whether we are talking providence of freight, driver identification and records, or smart-contracts- it starts and ends with location information that originates from the assets.” Fuller stated.
Croke was one of the original founders of FleetRisk Advisors (purchased by Qualcomm and now called now Omnitracs Analytics) and has 35 years of experience in data analytics, transportation, supply chain management, mining and insurance risk management. His family is still actively involved in the trucking business and having completed nearly 2 million miles in Australia as a long-distance truck driver, Croke still holds a CDL and is uniquely experienced in the field of transportation management, risk management and human performance.
Prior to FleetRisk Advisors Croke worked at Lancer Insurance in 2003 where he developed the widely acclaimed “Risk Never Sleeps” sleep management program commercial drivers” – a unique approach to managing sleep as opposed to fatigue. Croke has held a number of senior positions at Boston-based Circadian Technologies Inc., global insurer Allianz, regional insurer OAMPS, and was also General Manager of the Australian Trucking Association (ATA) where he played a key role in the development of the TruckSafe and Fatigue Management Program – both alternative compliance programs which have been evidenced in the FMCSA’s recent “Beyond Compliance” initiative.
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