You may be familiar with the term “blockchain” as it relates to cryptocurrencies, such as Bitcoin and countless others. However, the application of blockchain technology in various industries is changing the technological landscape of enterprises as we know it.
UniGroup is an industry leader in the transportation and logistics sector and owns two of the nation’s most recognizable moving company brands, Mayflower and United Van Lines. Through its network of domestic and international agents, UniGroup provides its customers, all across the world, with residential moving, corporate relocation and logistics services. As part of its commitment to excellence in technology and to the enhancement of business efficiencies, UniGroup has joined the Blockchain in Transport Alliance (BiTA).
What is the Blockchain in Transport Alliance (BiTA)?
Founded in August of 2017, BiTA promotes the development and adoption of blockchain applications in the trucking, transportation and logistics industries, including establishing industry-wide standards. Members include truckload, LTL, and parcel carriers, as well as shippers, tech startups and incumbents, insurance companies, law firms, and other industry participants who have an interest in integrating blockchain technology into their organizations.
What Does the BiTA Membership Mean for UniGroup’s QDivision?
QDivision is the tech start-up and innovation center within UniGroup and, as such, QDivision teams will work alongside other BiTA members to explore the different ways that UniGroup can help drive technical standards.
“UniGroup is excited about this unparalleled opportunity to drive transparency in our industry and for our customers” said Jim McBride, VP/CTO of UniGroup.
Technology plays an integral role in working to become more transformative and forward-thinking as an industry. Joining BiTA is a formidable step in achieving QDivision’s mission of identifying, developing and leveraging cutting-edge technology for the benefit of the transportation and moving industries.
“Unigroup is a leader in the transportation industry and having the benefit of their expertise with global relocation will be a great asset to BiTA’s efforts to develop blockchain standards in the supply chain,” said Chris Burruss, President of BiTA.
Blockchain technology can serve as a framework to support solutions to the complex business problems of UniGroup, and aligning with BiTA offers a great opportunity to collaborate with other industry leaders, as well as help shape future industry innovation.
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