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3PL Custom Pro Logistics joins BiTA

Custom Pro Logistics, a Cincinnati based 3PL, is excited to announce its membership in the Blockchain in Transport Alliance (BiTA).

“We are excited to be a part of such a forward-thinking alliance. The application of blockchain to the transportation industry is going to create greater efficiencies and transparency unlike anything ever seen before. We firmly believe this is where the industry is heading, and the combination of technology with good old-fashioned customer service will be the key to winning in a highly competitive and dynamic logistics environment. Being a member of BiTA will allow us to keep a finger on the pulse of where the industry is moving and also gain greater insight into the open data standards that will be fundamental to successful implementation and adoption of this new technology. It is very exciting to be involved in this process, as no organization or industry for that matter can blindly ignore the value blockchain can add,” said Devin Reilly, President of Custom Pro Logistics.

Founded in May of 2013, Custom Pro Logistics has experienced double and triple digit growth year-over-year since its inception. Custom Pro specializes in refrigerated transportation solutions and works with hundreds of growers, shippers, and manufacturers of fresh and frozen foods and has a deep understanding of the unique intricacies and requirements needed to ensure proper transport and food safety. It has been this specific knowledge along with an intense focus on customer service that has not only contributed to CPL’s rapid growth but also driven it. Custom Pro is a data driven enterprise that embraces change within the industry and is always looking to find new solutions to old challenges.

Reilly went on to say that keeping up with new regulations, industry trends, and emerging technologies has always been fundamental to the value a 3PL adds to any supply chain. “For instance, when the FSMA (Food Safety Modernization act) went into effect last year we knew that we had to rethink our operations and how we go about doing things. Ultimately, we had to adapt and change our processes to be in compliance. We see the introduction of blockchain technology as just another change within the industry that will require us to adapt as well. In the long term, the use of blockchain with recognized standards for the industry will likely have an even greater impact on our customer’s cold chains than the FSMA regulations. So we welcome this new technology as we feel it will not only improve food safety as a whole but also help 3PLs identify problems more quickly within our customer’s supply chains. We firmly believe that this type of transformational technology will empower 3PLs to prevent future problems, which at the end of the day is our job as a trusted 3PL. Anything that allows us to provide more value to our customers we are fans of and we look forward to a day in which we can assist our customers in ways that would have been unimaginable a few short years ago .”

Founded in August 2017, the Blockchain in Transport Alliance is a forum for promotion, education, and encouragement to develop and adopt blockchain applications in the trucking, transportation, and logistics industry. BiTA’s goal is for members to participate, discuss, create, and adopt industry standard uses of blockchain applications and to provide clarity and direction for the development of blockchain technology in the trucking industry in a manner that will create efficiency, transparency, and foster trust. BiTA standards are intended to create a common framework to help organizations develop and adopt blockchain technology.

Custom Pro Logistics is headquartered in the historic Cincinnati neighborhood known as Over-the-Rhine with offices in San Diego, Las Vegas, and Austin. Over-the-Rhine has been described as one of the most promising urban areas for revitalization in the United States and the region as a whole has become a logistics hotspot because of its central location and explosive economic growth of the logistics sector. In addition, offering refrigerated transportation solutions, Custom Pro offers, full truckload brokerage of flatbed and dry vans, as well as port drayage, freight forwarding capabilities, Last mile logistics, and LTL operations nationwide.