Blockchain

J.J. Keller & Associates, Inc. Joins Blockchain in Transport Alliance

J.J. Keller & Associates, Inc., the nation’s leading provider of safety and compliance solutions, has joined the Blockchain in Transport Alliance (BiTA), an organization dedicated to determining best practices and standards for blockchain in the transportation industry. BiTA’s members include Descartes, Daimler, FedEx, SAP and Uber Freight among dozens of other global brands. J.J. Keller will bring its extensive knowledge of safety and regulatory requirements to the Alliance and further explore blockchain-based solutions for the industry.

Blockchain technology enables companies to identify and track transactions digitally and share this information across a distributed network of computers. For the transportation industry, blockchain enables participants to more effectively track goods and freight across the supply chain. Blockchain also allows transportation and logistics companies to operate in a more seamless and transparent manner. It can also help to create new revenue streams and value for customers by enabling a system of completing transactions, tracking shipments and managing fleets.

“Blockchain technology will transform the supply chain by introducing greater transparency, innovation and efficiency,” said Chris Burruss, president of BiTA. “We are fortunate to have member companies like J.J. Keller, which has a great depth of experience in fleet management solutions and standards.  It will be a key player in helping develop blockchain standards in transportation, and ensuring those standards meet all regulatory requirements.”

In addition to offering end-to-end fleet compliance and safety solutions, J.J. Keller is an intellectual property company housing more than 20 editors and consultants in the field of transportation. These experts have an extensive understanding of DOT, FMCSA, PHMCSA, EPA and OSHA regulations and rulemaking that ensures practical applications for motor carriers’ daily operations are backed by highly accurate information. In turn, this helps operations run smoothly and avoid fines or down time.

“We see that blockchain is a key disruptive technology as the digitization of the transportation industry continues to evolve,” said Rustin Keller, president and CEO of J.J. Keller. “Through J.J. Keller’s partnership with BiTA, we’ll be able to contribute our more than 65 years of safety and compliance expertise to the development of standards that enable efficient supply chain operations while keeping safety at the forefront.”

Founded in August 2017, BiTA has quickly grown into the largest commercial blockchain alliance in the world, with nearly 500 members that collectively generate over $1 trillion in revenue annually. BiTA members are primarily from the freight, transportation, logistics and affiliated industries. Alliance members share a common mission to develop a standards framework, educate the market on blockchain applications and encourage the use of those applications. BiTA has offices in Chattanooga, Tennessee and London, United Kingdom.

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Scott Mall

Scott Mall serves as Managing Editor of Copy for the FreightWaves website. He also writes articles for the website, edits the SONAR Daily Watch series, material for the Blockchain in Transport Alliance and a variety of FreightWaves material. Mall’s career spans 40 years in public relations, marketing and communications for Fortune 500 corporations, international non-profits, public relations agencies and government.

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