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RevUnit joins BiTA to help develop blockchain standards for the transportation industry

RevUnit, a digital strategy and product studio with clients in the logistics space, has joined the Blockchain in Transport Alliance (BiTA) to help industry leaders work toward common blockchain standards. Recently, a number of leaders in transportation and logistics, including RevUnit partners UniGroup and J.B. Hunt, have joined BiTA to develop a common blockchain framework, promote transparency, and collaborate on education.

BiTA and its members take the position that blockchain is the way of the future, representing an industry-changing technology that is poised to revolutionize the transportation and logistics space. By working together on transparent common standards, BiTA seeks to drive this evolution forward in a way that will benefit the entire industry and its customers.

“We strongly believe that bringing together the various stakeholders to talk about transparency is what really advances the disruptive potential of blockchain,” said Spruce Feinstein, a technology architect at RevUnit. “We view blockchain as a catalyst for disruptive thinking, and look forward to working with other BiTA members to ensure the technology’s true potential can be realized, particularly for our partners in transportation and logistics.”

“As technologists with a deepening focus on the transportation and logistics industry, it’s only natural for us to join BiTA and support our clients and partners already involved in the organization,” added RevUnit Co-Founder Michael Paladino. “As we continue to help guide our enterprise clients through digital disruption, we’re excited to have the opportunity to help shape the future of such a potentially transformative emerging technology.”

“We are happy to welcome RevUnit and its leaders to the BiTA family as we continue to bring together the transportation sector to work toward common blockchain standards,” said Chris Burruss, President of BiTA. “The development of open-source blockchain standards requires leaders across the transportation space working together to ensure those standards are beneficial to the greatest number of industry participants. RevUnit, with its deep experience partnering with transportation and logistics leaders on digital transformation projects, brings an important perspective and expertise to BiTA’s overall mission from which our members will benefit greatly.”  

About RevUnit

RevUnit is an award-winning digital strategy and product studio that partners with some of the world’s largest enterprises to help their employees work better through technology. Leveraging human-centric design, strategic vision, and innovative technologies, RevUnit builds solutions that unlock productivity and drive employee engagement. Launched in 2012, RevUnit has been named to the Inc. 5000 list of fastest-growing private companies, as well as the Entrepreneur 360 list of America’s most innovative businesses. RevUnit is based in Bentonville, Arkansas, and has offices in Las Vegas and St. Louis.

About BiTA

Founded in August of 2017, BiTA promotes the development and adoption of blockchain applications in the trucking, transportation and logistics industries, including establishing industry-wide standards. Members include truckload, LTL, and parcel carriers, as well as shippers, tech startups and incumbents, insurance companies, law firms, and other industry participants who have an interest in integrating blockchain technology into their organizations. Visit BiTA at