Sweetbridge Alliance is teaming up with BiTA

Sweetbridge Alliance, the go-to-market network for a decentralized, liquid and transparent global supply chain powered by open-source blockchain protocols, recently became an industry association member of the Blockchain in Transport Alliance (BiTA).

“BiTA members share a common purpose with our own partners in the Sweetbridge Alliance: achieving better utilization of resources, increased transparency and improved performance for logistics in the context of highly distributed global supply chains,” said Mac McGary, President of the Sweetbridge Alliance. “We are eager to join the ongoing discussion at BiTA to drive technology advances and industry best practices in an open, collaborative environment.”

BiTA was established in August 2017 by experienced technology and transportation experts with the purpose of developing a platform for dialogue, building common standards and promoting the education of blockchain technologies. Thousands of companies have applied for membership across the freight market landscape, including some of the largest providers in the supply chain industry.

“We are excited to welcome Sweetbridge Alliance to the BiTA family,” said Chris Burruss, President of BiTA. “Our industry and solution provider members share a common goal to achieve better results through agreed upon standards of interoperability for all aspects of transport and supply chain.”

“The solution space for logistics is heading toward a leapfrog in capabilities, as it rapidly moves from paper-based and EDI-driven processes, beyond monolithic management systems and hub-and-spoke SaaS solutions, into truly decentralized models, enabled by blockchain protocols,” said Glenn Jones, Head of R&D for Sweetbridge. “That is why we are so interested in participating on open standards and working with other leading practitioners in the BiTA community to educate this emerging market on the opportunities ahead.”

About Sweetbridge

Sweetbridge is a new economy built for commerce that enhances the world’s current economies. Sweetbridge and its alliance partners offer a unique set of blockchain protocols, applications and crypto-economics to create an economy of opportunity for all participants. The goal of Sweetbridge is to transform brittle, industrial-era commerce through decentralized industry ecosystems that create a faster, fairer value exchange, unleash working capital, better utilize resources, and optimize talent for the benefit of all participants. For more information, follow Sweetbridge on Twitter at @sweetbridgeinc or visit

About BiTA

Founded in August of 2017, BiTA promotes the development and adoption of blockchain applications in the trucking, transportation and logistics industries, including establishing industry-wide standards. Members include truckload, LTL, and parcel carriers, as well as shippers, tech startups and incumbents, insurance companies, law firms, and other industry participants who have an interest in integrating blockchain technology into their organizations. Visit BiTA at

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