fbpx
  • DATVF.ATLPHL
    1.675
    -0.025
    -1.5%
  • DATVF.CHIATL
    1.735
    -0.049
    -2.7%
  • DATVF.DALLAX
    0.970
    0.028
    3%
  • DATVF.LAXDAL
    1.291
    0.011
    0.9%
  • DATVF.SEALAX
    0.929
    0.009
    1%
  • DATVF.PHLCHI
    1.020
    0.031
    3.1%
  • DATVF.LAXSEA
    1.895
    -0.089
    -4.5%
  • DATVF.VEU
    1.477
    -0.014
    -0.9%
  • DATVF.VNU
    1.340
    -0.011
    -0.8%
  • DATVF.VSU
    1.131
    0.020
    1.8%
  • DATVF.VWU
    1.412
    -0.040
    -2.8%
  • ITVI.USA
    9,790.820
    -14.260
    -0.1%
  • OTRI.USA
    5.630
    0.020
    0.4%
  • OTVI.USA
    9,798.000
    -17.600
    -0.2%
  • TLT.USA
    2.650
    0.000
    0%
  • WAIT.USA
    140.000
    -16.000
    -10.3%
  • DATVF.ATLPHL
    1.675
    -0.025
    -1.5%
  • DATVF.CHIATL
    1.735
    -0.049
    -2.7%
  • DATVF.DALLAX
    0.970
    0.028
    3%
  • DATVF.LAXDAL
    1.291
    0.011
    0.9%
  • DATVF.SEALAX
    0.929
    0.009
    1%
  • DATVF.PHLCHI
    1.020
    0.031
    3.1%
  • DATVF.LAXSEA
    1.895
    -0.089
    -4.5%
  • DATVF.VEU
    1.477
    -0.014
    -0.9%
  • DATVF.VNU
    1.340
    -0.011
    -0.8%
  • DATVF.VSU
    1.131
    0.020
    1.8%
  • DATVF.VWU
    1.412
    -0.040
    -2.8%
  • ITVI.USA
    9,790.820
    -14.260
    -0.1%
  • OTRI.USA
    5.630
    0.020
    0.4%
  • OTVI.USA
    9,798.000
    -17.600
    -0.2%
  • TLT.USA
    2.650
    0.000
    0%
  • WAIT.USA
    140.000
    -16.000
    -10.3%
American ShipperFreightWaves FlashbackInsights

FreightWaves Flashback: January 1952

Highlights from the first issue of Jacksonville Seafarer magazine.

The many industries that make up the world of freight have undergone tremendous change over the past several decades. Each Friday FreightWaves will explore the archives of American Shipper’s nearly 70-year-old collection of shipping and maritime publications to showcase interesting freight stories of long ago.

The following are summarized excerpts from the first edition of the Jacksonville Seafarer magazine, published in January 1952. David A. Howard, the founder of Howard Publications Inc., launched the publication in Jacksonville, Florida. Howard later established the statewide maritime and trade publication Florida Journal of Commerce in 1969. He and his son, Hayes H. Howard, went on to expand it nationally in 1974, rebranding it as American Shipper. FreightWaves acquired American Shipper in July. 

Click here to view the entire edition of the Jacksonville Seafarer – January 1952.

Jacksonville, Florida celebrates completion of St. Johns River cutoff channel

Construction of a new channel on the St. Johns River has finally reached completion. Seafarers have waited with much anticipation for the channel’s opening as it reportedly shaves two miles and 30 minutes off sailing time from harbor to the open sea. 

Travel time, however, was not the only reason Jacksonville proceeded with the maritime project worth $6.5 million [approximately $63 million in 2020]. Those who’ve navigated the St. Johns River for decades have noted the hazardous bends of the river as causes of concern. The 34-foot-deep, 400-foot-minimum-width channel replaces an older, smaller channel creating a navigable four-mile straight cutoff between Dames Point and Fulton. An estimated 15.6 million cubic yards of marshlands and other low lands about 4 feet above sea level were removed in constructing the channel.

The Atlantic, Gulf and Pacific Company began dredging operations in 1947, but the idea for a cutoff at Dames Point has circled the minds of Jacksonville mariners for over 100 years. The first major effort to expand Jacksonville’s waterways came in 1852, when city leader Abel Seymour Baldwin sought the help of Congress to scour the ocean bar and deepen the entrance to the St. Johns River. Baldwin was envious of the commercial growth sailing into neighboring ports such as Fernandina.

The Port of Jacksonville looks to benefit greatly from the channel’s completion. Not only are fully laden tankers already making one-stop calls at the oil terminals, ships no longer have to wait outside the bar for high tides on which they can ride upstream.

Florida citrus market sees growth in Europe

Orange growers in Florida are finding European markets to be quite profitable for the first time in several years. Two 16,500 box cargo vessels were shipped from Jacksonville to Antwerp during December. In contrast, only one shipment occurred during the entire 1950-51 season.

Produce shipped between Florida and Europe is stored in non-refrigerated but ventilated spaces. The entire shipping process is carefully coordinated and scheduled between growers, truckers, shipping agents, and ocean carriers.

The produce is booked by the Strachan Shipping Company for the Wilhelmsen/Swedish American Line which operates between the Gulf of Mexico and Europe. The company’s agents keep Florida’s citrus growers informed of ship movements to ensure the time between picking and ocean shipment is minimal. Trucks are then dispatched to numerous orange groves across the state to haul the produce to Commodores Point Terminal in Jacksonville. Cargo is allowed to remain on the dock 24-48 hours prior to loading.

D.A. Watts, manager of the Strachan office in Jacksonville, said the Wilhelmsen/Swedish American Line joint service ships will call regularly throughout the season, however, if Belgium’s demand for oranges remains constant, the service may expand to offer vessel shipments approximately bi-weekly.

Tags
Show More

Jack Glenn

Jack Glenn is an Editorial Associate for FreightWaves and lives in Chattanooga, TN. He is a recent graduate of the University of Georgia Terry College of Business where he earned a degree in Marketing.

2 Comments

  1. FLASHBACK 1954 !

    Question :

    Who is one of the most famous stars on the planet that was a “truck driver in 1954″ for the Crown Electric company ?

    ELVIS PRESLEY !

    That’s what the 50’s represent ! THE KING ! ‘”That’s All Right” , mama , anyway you do !

    That was how the ROCK N’ ROLL ” REVOLUTION” BEGAN ! With a “TRUCK DRIVER” !

    In my humble opinion ……………..

  2. Quote:

    “The King of Rock and Roll Started his Career as a Truck Driver
    September 9, 2019

    We all know truck drivers are the Rock Stars of the Road.

    America’s economy would not be the same without you. But did you know that the King of Rock and Roll started out as a truck driver too?

    Yes, Elvis Presley landed a job driving a truck out of high school. Ultimately, it was Elvis’ trucking career that led him to a successful music career!

    Elvis Presley graduated high school in 1953. After graduation, Elvis took after his father, who was also a truck driver and took a job driving a truck for Crown Electric.  Elvis’ job with Crown Electric began in June of 1954. During this summer, Elvis learned more than how to drive a truck.

    He also learned the popular trucker hairstyle, which was the voluminous slicked back hairdo he sported for most of his career. He also kept up with songwriting during his time on the road. In his downtime, he would practice writing song lyrics and poems.  Even though Elvis embraced his new job, he always knew music was the way he wanted to go.

    The truck Elvis was driving in 1954 is nothing compared to the big-rigs that are being driven today. His truck was a small two-door Chevrolet that was only a little longer than the typical pickup truck we see in 2019. The truck was so beat up, that Elvis had to scratch his favorite radio stations into the dashboard of the truck because he could not read the stations.

    The same summer Elvis started his job, he took his shot in the music industry. He had his first audition for a legend in the music industry Eddie Bond. To most people’s surprise, it did not go very well. Eddie Bond told Elvis, “Stick to driving a truck, you’ll never make it as a singer.”

    Elvis went on to prove Eddie Bond wrong and became one of the biggest celebrities in music, but what happened to Elvis’ truck?  His Crown Electric truck became his getaway car. Elvis used the car to have some alone time and get around the monstrous crowds surrounding his house. Elvis would take time for himself and the truck became a special sanctuary for him. We are sure many truckers can relate.

    As National Truck Driver Appreciation Week gets underway, we want to take this moment not only to appreciate how the King of Rock and Roll got his start but to celebrate you.

    Truck drivers today keep America moving and our country would not be the same without you. We greatly thank you for your dedication and service to the industry, and we hope your career as a truck driver will always be a part of who you are; just like Elvis.”

    End quote .

    ROCK ON , TRUCK DRIVERS ! You’re the “KINGS/NOBLES” of the highway !

    In my humble opinion …………..

Leave a Reply

Your email address will not be published. Required fields are marked *

Close