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Sustainable companies care about culture ⁠— not just carbon

Convoy’s director of sustainability unveils October supplier diversity incentive

When companies begin building sustainable operations in earnest, the initiatives ultimately surpass carbon emissions and evolve toward building equitable business practices that help support the communities they serve. To this end, throughout the month of October, Convoy is celebrating diversity within its carrier network by supporting historically underutilized businesses through its supplier diversity program. 

“We’re offering a $50 incentive to certified diverse carriers for every load that they haul with us,” said Jennifer Wong, director of sustainability at Convoy, on FreightWaves NOW. “Ninety percent of the Fortune 500 companies spend an average of $3 billion annually with diverse suppliers. The purpose is to improve the resilience of their supply chain with the inclusion of these businesses that are typically owned and operated by minority individuals or underrepresented groups.”

Like its shipper partners, Convoy wanted to be more inclusive of those carriers owned by minorities, women and veterans and, in turn, provide them additional incentive to haul with Convoy for the month of October. Labor shortages in the transportation industry persist — one reason being that drivers’ paychecks ebb and flow with the industry’s volatility and seasonality. With this incentive, Convoy hopes to help certified diverse carriers stay on the road through these turbulent times.

“As carriers want to be doing more business, they’re more than happy to hear about this program,” said Wong. “Diversity and inclusion is a priority when we look at our own sustainability efforts. For us, it really pairs well on both sides, whether it’s industry-facing or how we operate our own business.”

F3: Future of Freight Festival


The second annual F3: Future of Freight Festival will be held in Chattanooga, “The Scenic City,” this November. F3 combines innovation and entertainment — featuring live demos, industry experts discussing freight market trends for 2024, afternoon networking events, and Grammy Award-winning musicians performing in the evenings amidst the cool Appalachian fall weather.

Corrie White

Corrie is fascinated how the supply chain is simultaneously ubiquitous and invisible. She covers freight technology, cross-border freight and the effects of consumer behavior on the freight industry. Alongside writing about transportation, her poetry has been published widely in literary magazines. She holds degrees in English and Creative Writing from UNC Chapel Hill and UNC Greensboro.