Freight consultant Chris Jolly and Shannon Breen of FreightVana discuss strategies to help transportation companies develop long-term relationships with clients.
Forward Air’s Sylvia Cintron talks with FreightWaves’ Kaylee Nix about tailoring B2B marketing to fit the audience you’re targeting.
“It’s the sunk cost fallacy. It’s human nature to want to stick with something you have invested so much in but, at the end of the day, no technology is going to last forever,” says Kinetic co-founder on continuously investing in FreightTech as your business grows.
Legion Logistics Chief People Person Kyle Kosco chats with FreightWaves’ freight broker/3PL market expert Mary O’Connell on the strategies that go into creating a company culture that attracts and retains employees.
“People see themselves valued more by the marketplace sometimes than they do by where they are, and that’s why you suddenly see a lot of this Great Resignation business,” said Adrian Chapman, owner and CEO of Cover 3 Consulting.
Live on the show: social media audience building; converting TikToks to sales; should your business create NFTs and more
FreightWaves’ Kevin Hill chats with SandTable founder Michael Fullam about his recent brokerage launch during the Sales & Marketing Summit.
As carriers face stiff competition for drivers, Ten4 Recruiting President Matt Beach explains what it takes to recruit them — beyond big bonuses and higher rates.
“Before you start your TikTok or before you start your social media platform, make sure that you have a goal in mind,” said Luke Kostka, co-founder and creative director at New Norml Media.
Communicating expectations with drivers and customers lowers the sales risk in the volatile perishables market.
Being accountable is a dance that can soar or flop based on how well sales and operations teams work together.
