Brand Outcomes
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News
FreightWaves Carrier Summit: Getting real on driver recruitment, retention costs (with video)
Workhound and Brand Outcomes executives discuss the importance of using the right metrics to measure the costs of recruiting and retaining drivers.
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Driver issues
Why driver recruiting success doesn’t start with a help wanted ad
Recruiting and keeping drivers remains a difficult task for carriers, but several experts said that a strong social media approach improves both tasks.
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