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FreightWaves Staff Sunday, September 17, 2017

Forget “Uber of trucking”- most digital brokers should be called “Groupons of trucking”

Digital freight brokers are using “Daily-deal” tactics to get revenue growth. They sold themselves as a platform to change the inefficient trucking industry, but have found it difficult to find quality sources of high-volume freight. These platforms have resorted to aggressive pricing tactics using investor capital. What will find is that as soon as they change prices, shipper loyalty will evaporate. 

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