“There’s a disconnect between what I think employers think they’re saying to drivers versus what drivers are seeing and feeling,” said Seiza’s Ron Yazzetti.
Debuting in 1936, the Oscar Mayer Wienermobile was created as a marketing device and to transport the company spokesman. The unique transportation method went on to symbolize the meat brand and 21st century Americana.
“People see themselves valued more by the marketplace sometimes than they do by where they are, and that’s why you suddenly see a lot of this Great Resignation business,” said Adrian Chapman, owner and CEO of Cover 3 Consulting.
“Before you start your TikTok or before you start your social media platform, make sure that you have a goal in mind,” said Luke Kostka, co-founder and creative director at New Norml Media.
Marketing and sustainability go hand in hand in the success of any organization, and the balance of the two in the media can widely affect the perception of the organization.
The No.1 place to find or post a job in the freight industry
Having trouble scaling your sales and marketing operations? Colombian nearshoring may be the solution.
Yum! Brands already has 900 KFC, Pizza Hut and Taco Bell locations across 35 countries using the platform for ordering food on messaging applications
“This is the greatest era to put out content on LinkedIn,” says Gary Vaynerchuk.
In the second episode of Taking The Hire Road, Jeremy Reymer talks about how companies can maximize the utility of their drivers.
New tech, marketing and sales solutions augment Lean’s original back-office staffing service.
The most successful businesses are spending 1.7x the average marketing budget on live events.
To successfully market a new or existing product, a company needs the right mix of product innovation, marketing, sales and promotional efforts. Some companies are finding that outsourcing some or all of these functions can provide many benefits over in-house teams.
Hear from owner-operators and safety personnel to stay ready for the challenges of the road
