social media marketing

In this edition: How influencers need a 3PL; noncompetes come for the C-suite; and the first installment of double broker red flags.

According to a report by the Financial Times, TikTok is struggling to grow its e-commerce business — and it’s looking for outside help.

“Before you start your TikTok or before you start your social media platform, make sure that you have a goal in mind,” said Luke Kostka, co-founder and creative director at New Norml Media.

XGen has launched a platform that connects to e-commerce sites, providing shoppers with a more personalized experience with relevant recommendations and other interactions.

You need to put yourself out there, be realistic and be patient to build a niche audience, says Tom Augenthaler, founder of 551 Media. “It doesn’t happen overnight.”

Steve Ferreira highlights what to expect with continued backlogs in ports and shortages of shipping containers.