The retailer vs. brand battle has never been more intense
The battle between brands and retailers is not new, but it’s more acute than ever because of the options each side has. For brands, it’s never been easier to own and operate sales channels both online and IRL. For retailers, there’s never been more digitally native brands seeking out offline homes than there are right now. And giants like Target, Walmart and Amazon have proven that consumers are willing to purchase and even be very loyal to private label brands.