Today’s Pickup: beer supply chains hopping with potential in Africa

(Photo: Shutterstock)

(Photo: Shutterstock)

Good day,

Companies like Anheuser-Busch InBev NV, Heineken NV, and Diageo PLC see big potential in the market, but the WSJ’s Julie Wernau and Alexandra Wexler write the international drinks giants are contending with price swings in commodities and other factors that quickly undercut the economics of local markets. That’s pushed brewers to embrace low-price, locally formulated concoctions that that would be unrecognizable to most Western consumers and cut far against the grain of their usual big-scale, mass-market strategies. 

Overall, the continent, however, is hopping with potential. Africa’s beer consumption is far below that of Western markets and growing fast, with one forecast suggesting it could account for 40% of global volume in the next decade. For now, however, Diageo says it wants to tap consumers who can’t afford its core brands, such as Guinness.

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“To me, gender shouldn’t matter. It’s all about the integrity of the work being done, the integrity of the person, earning the respect of your coworkers and peers.” 

—Raquel Renda, VP of Renda Environmental

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Final Thoughts:

The top five trucking freight markets currently represent 18% of the entire load volume of U.S. domestic freight. This according to a new SONAR market-share index (SONAR: OTMS) released Friday. The entire U.S. domestic freight volume is divided up among 135 total markets. The top five markets currently are:  

1. Atlanta, GA: 4.48%

2. Ontario, CA (just outside Los Angeles): 4.12%

3. Joliet, IL (just outside Chicago): 3.46%

4. Harrisburg, PA: 3.10%

5. Dallas, TX: 2.83%

Hammer down everyone!