Craft beer brewers have carved out a unique and growing niche in the American beer market. According to the Brewers Association, that craft beer market reached $26 billion in 2017, growing 8% over 2016 and making up 23% of the overall beer market.
Most craft brewers are still local, and that means they attend local events, festivals and other community gatherings to sell their products. Isuzu is trying to make that easier for them with a special Craft Beer truck.
The concept for the truck was proven by Bottle Logic, an Anaheim-based craft brewer. Working with body builders Supreme and Delivery Concepts, Isuzu created a truck that allowed Bottle Logic to make deliveries to businesses during the week and bring the product to festivals and live events on the weekend.
The truck features a Supreme and Delivery Concepts body on an Isuzu NRR model with a 150-inch wheelbase and 19,500-lb. gross vehicle weight rating.
“The combination of economy, power, maneuverability and low cost of ownership, made choosing the NRR as the basis for our new craft beer truck a no-brainer,” said Steve Napolitano, co-founder and president of Bottle Logic. “We can’t wait to put this truck to work for us.”
The truck features a 16-foot Supreme Kold King insulated body that is cooled with a Thermo King 680R refrigeration unit with electric standby. This setup provides ample space for kegs and crates while keeping the product refrigerated, the companies said. The electric standby gives brewers more flexibility in loading the truck in the evening for the next morning’s delivery, all while keeping the product cooled.
There is also a 2,500-pound Maxon TE25L tuck-away liftgate with side steps to help ease loading and unloading during delivery and an E-track mounted on the interior of the body at a special height to secure kegs during transit. Two toolboxes provide storage space for tables, chairs and event material and a 15-foot overhead retractable awning provides shade for servers and customers alike.
Perhaps the most important system, though, is the tap. The driver’s side of the body has an 8-tap beer station integrated into the side with a 10-gallon overflow tank and a special mounting on the body’s interior for the CO2 manifold. Covering the taps on the exterior, is a locking door that swings up to serve as a menu board. LED lights illuminate the taps.
Did you know?
UBS estimates that if e-commerce reaches 25% penetration of the retail market, another 75,000 U.S. stores will need to close.
“You don’t try to grow production fast. You really look at the entire life cycle of the asset.”
– Chevron Chief Executive Mike Wirth in a recent Wall Street Journal interview, on the number of frackers that are pushing oil wells to maximize short-term production which leads to a shorter lifespan for the well and more costs to find new wells.
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Hammer down everyone!