White Paper: 2025 CX Trends in the Supply Chain 

Gemini Sparkle

Key Takeaways:

  • The supply chain customer experience is rapidly evolving due to rising costs, workforce pressures, and increased demands, pushing executives to focus on proving ROI and customer retention.
  • Customer retention has overtaken satisfaction as the primary KPI for supply chain CX, and 24/7 support is now considered a baseline expectation, not a premium service.
  • AI and human collaboration are fundamentally reshaping customer interactions, with 90% of organizations now actively measuring ROI from their CX operations.
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Rising costs, workforce pressures, and surging customer demands are reshaping the supply chain customer experience. Traditional service models are no longer enough — executives now face the challenge of proving ROI, retaining customers, and balancing automation with human expertise.

To uncover how leaders are adapting, The DDC Group surveyed hundreds of shippers, carriers, brokers, 3PLs, and technology providers across roles and industries. The results reveal where investments are paying off, where gaps remain, and what’s next for CX strategies.

Key findings include:

  • 90% of organizations now measure ROI from CX operations
  • Retention has overtaken satisfaction as the top KPI
  • 24/7 support has shifted from premium to baseline
  • AI + human collaboration is reshaping customer interactions

Download now to benchmark your strategy and identify the priorities driving competitive advantage in 2025.

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