Blockchain can link supply chain steps from start

It all begins with a purchase order, say American Shipper webinar panelists.
   Dan Gardner, vice president of supply chain at Lakeshore Learning Materials and co-founder of Trade Facilitators Inc., is “personally pretty amped up” about the use of blockchain for purchase orders.
   He shared that excitement during the American Shipper webinar “Blockchain-enabled Purchase Orders: The Key to Frictionless Global Supply Chain Execution.”
   “In terms of sheer volume, purchase orders far outnumber any other trade-oriented smart contract,” he said, using a 40-foot container filled with footwear as an example. There may be one bill of lading but 10 or 12 different purchase orders associated with that container. “A PO is a really good candidate for blockchain.”
   The details of a purchase order can change from the time of issuance to actual execution, he said. A blockchain links the chain of events. 
  “Everything that happens,” Gardner said, “is time-stamped and sequenced on the blockchain.” 
   Gardner said Amber Road’s white paper on blockchain refers to what it calls the “Genesis document.”
   “Purchase orders serve as the ‘Genesis document’ for subsequent supply chain activities,” he said.
   And with a blockchain, shippers and customers can go back to the beginning. “When the rubber hits the road … it starts with a purchase order. From a tactical/execution level, the issuance of a purchase order drives most subsequent supply chain activities,” Gardner said.
   Gardner granted there still is much work to be done. “Digitization of the supply chain has to take place … in order to take advantage of blockchain.”
   Already some 500 companies have banded together in the Blockchain in Transport Alliance to “try and coalesce some type of standard,” said Daniel Pickett, head of data standards for BiTA, chief data scientist at FreightWaves and an American Shipper webinar panelist.
   BiTA, with members from throughout the transportation industry as well as technology companies, currently has a backlog of 2,500 applicants. And an office has been added in Singapore to extend its reach.
   Pickett said BiTA hopes to have its first set of data standards out by December. “This industry could benefit from some data standards. That would be monumentally helpful,” Pickett said.
   Panelist Ty Bordner, senior vice president of marketing and business development at Amber Road, said EDI and ERP systems aren’t going anywhere anytime soon.
   “Any blockchain system will take time to develop,” Bordner said.
   “The global supply chain in the digital future will be robust,” he said. “The platform must be broad, it must be deep, it must cover all the details.”
   Moderator Patrick Duffy, research director at American Shipper, said a member of the webinar audience asked about privacy in blockchain.
   Pickett responded, “If you put personally identifiable information on YouTube or Twitter, it’s going to live on the internet forever. It’s the same with blockchain.”
   Duffy said he thought one of the main reasons for blockchain was for security of data. “Who controls visibility? Who can see my data?” he asked.
   Bordner said permissions are going to be application specific. “Underlying blockchain technology gives the ability to make things very secure.”
   The entire webinar is available for replay at the American Shipper website.
Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Kim Link Wills

Senior Editor Kim Link-Wills has written about everything from agriculture as a reporter for Illinois Agri-News to zoology as editor of the Georgia Tech Alumni Magazine. Her work has garnered awards from the Council for the Advancement and Support of Education, the Georgia Institute of Technology and the Magazine Association of the Southeast. Prior to serving as managing editor of American Shipper, Kim spent more than four years with XPO Logistics.