Cash and confidence drive higher Class 8 September orders

Spot rates and replacement demand led to best total since October 2019

Class 8 truck orders in September reached their highest level since October 2019. (Photo: FreightWaves/Jim Allen)

New Class 8 truck preliminary orders exceeded 30,000 in September as replacement needs and additional capacity to meet stay-at-home goods demand pushed builds into early 2021.

The surge to 32,000 units was the highest monthly total since October 2019, according to FTR Transportation Intelligence. September bookings were 55% higher than August. Class 8 net orders for the last 12 months now total 197,000 units, FTR reported.

Trucking is proving resilient during the COVID crisis because consumers are buying more physical goods for use at home instead of services, like vacations, travel and eating out at restaurants.

“The Class 8 truck market continues to recover faster and better than expected,” Don Ake, FTR vice president of commercial vehicles, said in a press release. ”This strong order volume suggests fleets believe there will be steady freight growth going forward.”

Higher spot rates boost fleet expansion

In regions where capacity is tightening, some expansion orders are being booked,

“Rates have improved, so carriers have the cash, and now they also have the confidence,” Ake said. “When you combine those two factors, orders tend to surge.”

ACT Research reported preliminary orders of 31,000 slightly below FTR . At the lower end of the funnel, August retail sales of 17,685 were the best of 2020 to date, according to WardsAuto.com.

The order numbers do not take into account more recent and less-encouraging financial data. That includes a slowing recovery in hiring, rising personal debt and the lack of additional federal stimulus to offset the COVID crisis.

“As orders rebounded to relatively healthy levels early in Q3, most of those orders were targeted at filling open 2020 build slots,” Kenny Vieth, ACT president and senior analyst, said in a press release. “With most of that work done by the end of August, we suspect the lion’s share of September’s orders were booked into 2021.”

Tractors following trailer order rebound

Pent-up demand created when orders cratered in March and April was filled in August and September.

“The order volume is very close to August’s trailer orders,” Ake said. “Therefore, it appears that the fleets took care of their trailer needs first. And then caught up to the truck side in September.”

The traditional fall order season for new equipment begins in October.

“This is still a risk-filled environment, with some of that uncertainty having intensified recently,” Ake said. “But many fleets are focused on future business prospects and are willing to assume the short-term risks for long-term gains.”

Related articles:

August Class 8 truck orders reflect spot freight demand

Freight demand takes Class 8 orders for a ride in July

June Class 8 truck orders rebound to four-month high

Click for more FreightWaves articles by Alan Adler.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Alan Adler

Alan Adler is an award-winning journalist who worked for The Associated Press and the Detroit Free Press. He also spent two decades in domestic and international media relations and executive communications with General Motors.