Freight aggregation platform newtrul announces integration with McLeod’s PowerBroker

newtrul, a freight aggregation platform, has announced an integration with McLeod Software’s PowerBroker platform. (Photo: Jim Allen/FreightWaves)

Freight aggregation platform newtrul has announced an integration with McLeod Software’s PowerBroker platform that allows McLeod freight brokerage customers to search for loads and carriers through newtrul’s search engine and booking tool.

“Without an integration, brokers spend hours searching through databases, reaching out by phone, email or third-party booking platforms just to schedule a truck,” said newtrul CEO Ed Stockman. “With this integration, McLeod users can search for and vet carriers, and transact in seconds, saving an average of $70 and 40 minutes each time they need to find a truck.”

newtrul automates the process of finding carriers and capacity for shippers and brokers. newtrul shares users’ available loads with a hand-selected carrier list for selection. The platform does not charge integration fees, posting fees or a monthly subscription fee. There is a transaction fee when a load is booked. According to the company, brokers and shippers preselect the carriers they wish to make their loads available to, and the remainder of the process is automated.

The integration with McLeod means that brokerages using McLeod PowerBroker can now post and book loads through the newtrul system without logging into external platforms.

“newtrul helps us meet our carriers’ need for a simple yet effective booking solution that ultimately results in saved time and money on an otherwise labor intensive process for procuring trucks,” Chad Wakefield, co-founder and COO of Live Logistics and a user of both McLeod Software and newtrul, said in a statement.

Carriers can benefit through the increased visibility into shipments and less time spent negotiating rates.

“The Digital Freight Matching service allows our PowerBroker customers and trusted partners to quickly implement automated solutions to cover more loads with fewer hours. We are excited to work with newtrul in this emerging automation of the traditional load booking process,” said Robert Brothers, vice president of product development at McLeod Software.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Brian Straight

Brian Straight leads FreightWaves' Modern Shipper brand as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and fleetowner.com. Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler. You can reach him at bstraight@freightwaves.com.