Talking to experts can be intimidating, whether you’re the one conducting the interview or the one being interviewed. Nervous subjects can lead to confusing content and leave the audience wondering what the core message is supposed to be.
So how should you tailor your interview strategy to get the most out of your subjects? Blythe Brumleve looks at creating engaging content with subject experts on this episode of Cyberly.
When a business decides it needs a new website or wants to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company, also known as subject matter experts. How can you tap those SMEs for the best information they can give?
Kyle MacNaught of Freight+ explains his tactics used in real-world situations to help get information to help his company shine.
Marcus Cooksey from Duke.ai also joins the show to talk about where he thinks carriers should be paying more attention: their back-office accounting.
You can find more Cyberly episodes and recaps for all our live podcasts here.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now