Lean Solutions Group acquires SupportZebra, expands AI-enabled outsourcing

Lean Solutions Group (LSG) is expanding its business process outsourcing operations with the acquisition of SupportZebra, a move that will push the company’s workforce in the Philippines to over 2,000 employees.

The Miami-based company announced the acquisition on Aug. 24, saying the deal strengthens its service model in automotive, fintech, e-commerce, software and health care while adding SupportZebra’s customer support and back-office capabilities to its existing technology platform.

Founded in 2011, SupportZebra has more than 1,300 employees in the Philippines and Mexico combined, while serving more than 40 clients. The company provides outsourced customer experience and business support, including customer service, technical support and back-office functions. Its employees work as an extension of clients’ existing teams, handling customer interactions and other day-to-day tasks that companies would otherwise have to staff internally.

The acquisition will give LSG more than 2,000 employees across three Philippine markets: Metro Manila, Cagayan de Oro and Cebu. LSG said its Philippine workforce has grown more than 12-fold in two years, reflecting what the company described as increased demand for outsourced business and technology services in the country.

SupportZebra is based in Cagayan de Oro, where it was founded in 2011. The company began as FBC Solutions, a 15-seat call center, before expanding its workforce and services. 

SupportZebra initially built its business around outsourced customer support before expanding into technical support, virtual assistance and other business-process services. Today, its clients include companies in e-commerce, software, fintech, health care, insurance and other sectors, which fit into LSG’s desire for growth beyond the logistics industry.

The company said it is seeing rapid expansion, especially in automotive and fintech.

“While transportation and logistics remains Lean Solutions Group’s core market, the company is seeing rapid expansion—especially in automotive and fintech,” LSG said in an August 24 press release.

Its expansion in automotive includes a partnership with Carparts.com Philippines that was integrated within the last six months and has since been extended through a new multiyear services agreement.

LSG sees SupportZebra as a way to extend that model into those markets by combining its existing service teams with LSG’s technology and global footprint.

“By combining SupportZebra’s expert service teams with our global footprint and AI, we are extending our expert-in-the-loop model into new markets and verticals that few companies in the world can serve at this scale,” LSG CEO Jack Freker said.

That expansion has also included a growing focus on technology. 

SupportZebra’s services are designed to work across the systems and communication channels its clients already use, while the company has added automation and artificial intelligence to parts of its support oper-ation.

SupportZebra uses AI to handle repetitive and tedious tasks involved in customer support while allowing employees to focus on more complicated issues. Its AI-related efforts include tools that can route tickets, suggest responses to agents, surface customer information and aid routine tasks. 

The company has also discussed the use of agentic AI, describing it as a step beyond traditional chatbots, with software able to make decisions and complete tasks with less human intervention.

“Unlike basic chatbots that only follow scripts, agentic AI can understand requests, make decisions, and complete tasks with little human help,” according to SupportZebra. 

That technology focus now fits into LSG’s larger AI strategy. The company has spent much of 2026 building out LeanTek, its AI technology platform that combines automation with human workers. LSG calls the approach “expert-in-the-loop,” with employees overseeing AI-driven workflows rather than handing the work entirely to software.

SupportZebra’s customers will gain access to LeanTek AgentEdge, which augments human support teams with AI-driven automation.They will also have access to LeanTek Connect, which provides visibility into workforce management and account performance.

“By combining LeanTek Connect’s workforce intelligence and governance capabilities with LeanTek AgentEdge’s workflow execution and performance visibility, organizations gain a unified view of AI and human operations supporting smarter decision-making and stronger accountability,” LSG said in a July 15 press release.

The company has continued adding capabilities to LeanTek this year, including tools for workforce intelligence, AI governance, cost visibility and workflow automation.

The deal also gives LSG a way to build its business outside transportation and logistics without starting from scratch. SupportZebra already serves companies in software, fintech, health care and insurance, giving LSG an existing customer base in industries it has identified as areas for growth. Those relationships could give LSG an opportunity to expand the services it offers as it brings SupportZebra into its broader technology platform.

The acquisition also expands LSG’s operating footprint in the Philippines. The company has rapidly increased its presence there over the past two years, and SupportZebra adds hundreds of employees and an established operation in Cagayan de Oro to LSG’s existing locations in Metro Manila and Cebu. That gives LSG more capacity to handle outsourced work as it pursues customers that want a combination of human workers and AI-powered tools.

“This deal also significantly deepens the company’s footprint in the Philippines, one of the world’s premier hubs for technology and English-speaking talent, where SupportZebra has led its market for more than a decade,” LSG said in its Aug. 24 acquisition announcement.

For LSG, the strategy is increasingly about pairing technology with the people needed to operate it. The SupportZebra acquisition gives the company a larger workforce, an established customer base and a bigger presence in the Philippines as it looks to take that model beyond transportation.

“This acquisition aligns with Lean Solutions Group’s strategy of deepening vertical expertise while layering its LeanTek technology platform across acquired capabilities through innovative, partnership-driven acquisition growth,” LSG said in its Aug. 24 acquisition announcement.

 The acquisition therefore serves two parts of LSG’s expansion at once: adding scale to its outsourcing business and creating more opportunities to deploy LeanTek outside of transportation and logistics.

Why this matters: 

The acquisition shows how companies are increasingly using AI and outsourced talent together to expand services and reduce the cost of scaling operations. For Lean Solutions Group, SupportZebra provides a larger talent base and new customers that can be brought onto LSG’s technology platform, while giving the company a path to diversify beyond its core logistics market.