The Dallas-Fort Worth, Texas-based carrier has appointed HAE Group to provide cargo service sales across Djibouti, Ethiopia, Ghana, Gabon, Nigeria, Tanzania, Tunisia, Uganda and South Africa.
American noted the outbound market from Africa splits roughly 50/50 between perishable and general cargo, and the airline will be looking at both inbound and outbound traffic.
“We believe there is considerable potential for shipments to and from Africa,” said Richard Hartmann, American Airlines Cargo’s regional sales manager.
“While we may be an offline carrier to the continent, we have identified a number of markets which have regular business to and from destinations across our global network and they can be best served by us having our own sales representation on the ground,” he added.
Hartmann, an African air cargo specialist, said the majority of the airline’s cargo via HAE will initially route over London-Heathrow airport.
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The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now