ATL Partners takes majority stake in Rock-It Cargo

The forwarder provides logistics services to some of the biggest names in music, live entertainment and sports.    Private equity firm ATL Partners has purchased a majority stake in Rock-It Cargo USA and its subsidiary, RICH Forwarding.
   Rock-It has been in business for 40 years and was founded by David Charles Bernstein, who will maintain a “significant” equity stake in the company, according to the announcement.
   Financial terms of the deal were not disclosed by either company.
   Bernstein said the deal will allow the forwarder to “accelerate growth by capturing more opportunities in our existing end markets,” as well as expand internally and pursue other acquisitions. Rock-It has 32 offices in 12 countries and a workforce of more than 400 employees.
   Rock-It made its name in the forwarding industry by providing logistics services to some of the biggest names in the music, live entertainment and sports, including Taylor Swift, Paul McCartney, Bruce Springsteen, Madonna, Katy Perry, Beyoncé, Cirque Du Soleil, Ed Sheeran, the National Football League, Major League Baseball and WWE, and high-end corporate clients such as Sotheby’s, Christie’s, APR Energy and Apple.