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Automation is making waves in every sector across the transportation industry, but where does it fit into sales?
On this episode of Put That Coffee Down, Kevin Hill and Richie Daigle dig into what pieces in the sales process can be simplified by automation. The first step to decide what to automate is to focus on the things that can’t be automated — focus on the high-value attention tasks and the remaining tasks can be adjusted accordingly.
Hill and Daigle welcome Omar Singh, founder and president of show sponsor Surge Transportation, to talk about how automation fits into the brokerage business. They also break down Singh’s article for FreightWaves on the differences between application programming interfaces and robotic process automation and where each can be useful in your business.
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