Capacity is the problem, not price — #WithSONAR

Where to focus your efforts to solve freight problems

With so many problems to solve for clients, it can be difficult to understand where to start when navigating issues around freight. 

That’s why on this episode of #WithSONAR Luke Falasca and Kyle Taylor share some tips to help decide which problems are the most important to solve first.  

They welcome Concept Logistics Vice President of Sales Justin Smith to talk about how capacity is the biggest issue to solve for clients and you should focus efforts on sourcing capacity instead of mitigating price. 

Taylor and Falasca also react to scary TikToks and talk about the latest market trends using SONAR data. 

You can find more #WithSONAR episodes and recaps for all our live podcasts here.

Upcoming FreightWaves Events
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Supply Chain AI Symposium

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

July 15, 2026
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Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
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AI Supply Chain AI Symposium Jul 15 • The Old Post • Chicago, IL

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

The Old Post • Chicago, IL Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.