The marketing dark funnel is a complex topic. Marketers use this term to refer to the ways content is spread that can’t be measured by metrics, like direct messaging, texts and email threads.
The dark funnel is the main topic for Blythe Brumleve on this episode of Cyberly. Whether it’s through screenshots, text messages or a Slack channel, content is being shared in ways that can’t be tracked.
Brumleve welcomes Amanda Natividad, Marketing Architect at SparkToro and contributor of Adweek, and they talk about how audience research can inform your overall marketing strategy, and what B2B marketers can learn from B2C.
Brumleve also breaks down how to be a good podcast guest and her favorite TikToks of the week.
So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts? Find out that answer and strategies to stop thinking only about the numbers on this episode.
You can find more Cyberly episodes and recaps for all our live podcasts here.
- Follow Amanda Natividad on Twitter
- Check out SparkToro
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now