Any good marketer should be able to answer the simple question: “What are the top two channels our customers heard about or follow us on?”
On this episode of Cyberly, Blythe Brumleve tells you how adding a simple question to your website form or sales process can have a huge impact on how marketing budgets are spent.
She talks to Kevin Nakao, Spire Maritime’s head of product, about why he hates using marketing qualified leads.
You can find more Cyberly episodes and recaps for all our live podcasts here.
- Watch replays of Cyberly on Freightwaves TV
- Follow Cyberly’s podcast on Apple or Spotify
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
- Connect with Kevin Nakao on Linkedin and Twitter
- Spire’s YouTube Video
- Katelyn Bourgoin’s Twitter Thread on Customer Trigger Techniques
Check out these shows next:
- How to Work With Trucking Influencers
- The Hidden Power of Subject Matter Interviews
- Conducting Audience Research with Amanda Natividad
- How to Make Customer Interviews Your Secret Marketing Weapon
- Creating Buyer Personas That Don’t Suck
- And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run
