For Target, being a “Shipper of Choice” means partnering with carriers and vendors

Image: Jim Allen/FreightWaves

FreightWaves partnered with freight brokerage Convoy to recognize the best shippers in the industry in its first-ever Shipper of Choice Award to a top manufacturer, distributor or retailer. Target Corp. (NYSE:TGT) ranked 21st out of 25 award winners.

The Shipper of Choice winners were recognized at FreightWaves’ Transparency 19 event in May in Atlanta.

Headquartered in Minneapolis, Minnesota, Target reported first-quarter operating income of $1.135 billion, up 9 percent compared with a year ago. The company operates 1,849 stores in the U.S. and 39 distribution centers.

The company said its same-day fulfillment services, including order pick up, drive up and Shipt drove over half of the company’s digital sales growth in the first quarter, according to Target.


Target has been offering same-day delivery via Shipt since 2018, after acquiring the company for $550 million in December 2017. In June, the company announced that customers can now place orders for same-day delivery directly from Target.com.

“At Target, we strive to be a good partner for the carriers, vendors and drivers who enable us to meet the needs of guests across the country,” a company spokesperson said. 

Carrier-members of the Truckload Carriers Association and members of the Blockchain in Transport Alliance (BiTA) voted on the top 25 Shipper of Choice winners based on a variety of factors, including providing driver-friendly facilities, flexibility, efficiency and reduced wait times at docks.

“The Shipper of Choice Award is all about increasing transparency as we highlight innovative best practices that keep freight moving and contribute to a healthy freight community,” said Craig Fuller, chief executive officer of FreightWaves.

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Clarissa Hawes

Clarissa has covered all aspects of the trucking industry for 18 years. She is an award-winning journalist known for her investigative and business reporting. Before joining FreightWaves, she wrote for Land Line Magazine and Trucks.com. If you have a news tip or story idea, send her an email to chawes@firecrown.com or @cage_writer on X, formerly Twitter.