Freight broker Fura announced Tuesday that it has acquired High Rise Logistics. The latest transaction marked the seventh acquisition for the Cincinnati-based AI-powered 3PL.
Vancouver, Washington–based High Rise provides flatbed, expedited, truckload and less-than-truckload transportation. It has a large presence in the Pacific Northwest and also offers intermodal, drayage and warehousing services.
Financial terms of the transaction were not disclosed.
Fura is rolling up freight brokers and layering tech and automation into their operations to magnify scale.
“What we’re doing has never been done in logistics — we’re buying great businesses and transforming them at a speed this industry has never seen,” said Jeff Dangelo, co-founder and CEO of Fura. “High Rise is a perfect fit for our roll-up: great customers, a great team, and exactly the kind of business that gets supercharged the moment you put our technology behind it.”
High Rise’s leadership team will continue to manage daily operations, but will now have access to Fura’s tech platform, which provides AI-powered bidding, carrier-sales functions and shipment visibility.
“The logistics world is transforming fast, and we wanted to be able to compete with anyone,” said Denis Russu, High Rise co-founder. “Fura makes that possible — it puts powerful technology in our people’s hands, transforms the customer experience, and lets us scale without the burden of having to innovate on our own.”
Why it matters? Fura is demonstrating a repeatable model for consolidating the highly fragmented freight brokerage industry. Rather than simply stacking businesses and inheriting their overhead costs, they are migrating acquisitions onto a shared AI-powered automation platform to drive lean operations and efficiency.
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