Full infographic below
Becoming a “shipper of choice” is a decision. It doesn’t just happen. It’s also easier said than done. It takes strategic thinking and a commitment to professional consistency. For all intents and purposes, 2018 has become the year of the capacity crunch. Experts from all segments of the industry are feeling it—and seeing it in the data—and no one really expects it to let up any time soon. While the economic pendulum swings back and forth in terms of who benefits, right now the freight market favors carriers. There’s a lot at stake for shippers, but whether it’s for the long or short-term, becoming a shipper of choice benefits the entire supply chain, not the least of which are drivers’ experiences.
Make your drivers happy, and as a result you’ll probably be making your carriers happy. If you make your carriers happy, you’re going to be at the top of the list for moving your freight and keeping your product supplied. In order to save money, you may need to spend a little too. Here are the essentials to get ahead and stay ahead.
ails on how to become a shipper of choice, read our original article that further unpacks each of these tips.
Stay up-to-date with the latest commentary and insights on FreightTech and the impact to the markets by subscribing.
Upcoming FreightWaves Events
Compliance
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
ComplianceBrokerage Compliance SymposiumOct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TNRegister Now
AwardsF3 Awards DinnerOct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TNRegister Now
FreightTechF3: Future of Freight FestivalOct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TNRegister Now