Every marketer has generated a report that makes him or her look good by showing how many likes and comments the latest Instagram or LinkedIn post got. For a while, the novelty did matter, but as marketing has evolved and buying habits have changed, marketing reports should evolve too.
That is the main topic on this week’s episode of Cyberly. Host Blythe Brumleve walks you through the nuances of creating a marketing report that CEOs won’t hate and details the work it will take to generate those reports.
Brumleve welcomes Danny Goff from DriverReach to understand the recruiting and retention tools needed to combat the driver shortage. She also hosts Anthony Vitiello from PCS Software to break down AI use to help manage all of the data within a TMS platform.
Vitiello also works through making data actionable and talks about hosting one of the industry’s first in-person conferences in a post-lockdown world.
You can find more Cyberly episodes and recaps of all our live podcasts here.
- Connect with Danny Goff on Linkedin
- Check out Driver Reach and their show, Taking the Hire Road
- Connect with Anthony Vitiello on Linkedin
- Check out and register for the Ignite Conference