• ITVI.USA
    15,360.600
    75.400
    0.5%
  • OTLT.USA
    2.768
    -0.011
    -0.4%
  • OTRI.USA
    21.410
    -0.010
    0%
  • OTVI.USA
    15,331.810
    75.820
    0.5%
  • TSTOPVRPM.DALLAX
    1.590
    0.150
    10.4%
  • TSTOPVRPM.LAXSEA
    4.080
    0.130
    3.3%
  • TSTOPVRPM.LAXDAL
    3.330
    0.020
    0.6%
  • TSTOPVRPM.ATLPHL
    3.300
    0.000
    0%
  • TSTOPVRPM.PHLCHI
    2.170
    0.020
    0.9%
  • TSTOPVRPM.CHIATL
    3.140
    0.190
    6.4%
  • WAIT.USA
    125.000
    -1.000
    -0.8%
  • ITVI.USA
    15,360.600
    75.400
    0.5%
  • OTLT.USA
    2.768
    -0.011
    -0.4%
  • OTRI.USA
    21.410
    -0.010
    0%
  • OTVI.USA
    15,331.810
    75.820
    0.5%
  • TSTOPVRPM.DALLAX
    1.590
    0.150
    10.4%
  • TSTOPVRPM.LAXSEA
    4.080
    0.130
    3.3%
  • TSTOPVRPM.LAXDAL
    3.330
    0.020
    0.6%
  • TSTOPVRPM.ATLPHL
    3.300
    0.000
    0%
  • TSTOPVRPM.PHLCHI
    2.170
    0.020
    0.9%
  • TSTOPVRPM.CHIATL
    3.140
    0.190
    6.4%
  • WAIT.USA
    125.000
    -1.000
    -0.8%
CyberlyFreightWaves TVNews

Marketing data to make CEOs happy — Cyberly

Taking action with data presentation

Every marketer has generated a report that makes him or her look good by showing how many likes and comments the latest Instagram or LinkedIn post got. For a while, the novelty did matter, but as marketing has evolved and buying habits have changed, marketing reports should evolve too.

That is the main topic on this week’s episode of Cyberly. Host Blythe Brumleve walks you through the nuances of creating a marketing report that CEOs won’t hate and details the work it will take to generate those reports. 

Brumleve welcomes Danny Goff from DriverReach to understand the recruiting and retention tools needed to combat the driver shortage. She also hosts Anthony Vitiello from PCS Software to break down AI use to help manage all of the data within a TMS platform.

Vitiello also works through making data actionable and talks about hosting one of the industry’s first in-person conferences in a post-lockdown world. 

You can find more Cyberly episodes and recaps of all our live podcasts here

Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.

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