Three keys for good visual marketing
Visuals transcend language and culture gaps. In this episode of Navigate B2B, Ocean Audit founder Steve Ferreira talks with Visualize Value founder Jack Butcher about how companies can get the most out of imagery.
Butcher explains the keys to succeeding visually in a text-heavy industry:
- Figure out how to take words into physical form.
- Understand different organizations’ technology rules or limitations to make sure your images are getting through.
- Use creative space to build systems that guarantee you are spending time in a high-leverage way and “solving unique problems.”
“There are so many more ways to get meaning out of something than looking at a wall of text,” says Butcher.