Nerding out over marketing analytics — Cyberly

How to dissect numbers that can improve marketing strategy

Last week’s episode of Cyberly featured a discussion around trucking influencers and building a brand that is marketable. On this episode, host Blythe Brumleve looks at what marketing data can reveal about its effectiveness. 

Joining Brumleve to talk about her favorite companies killing it in the marketing space is FreightWaves staff writer Grace Sharkey. 

Also on the show is StratusGrid’s Dan Foster, who provides some tips to protect companies against ransomware hackers.

You can find more Cyberly episodes and recaps for all our live podcasts here.

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Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.