SONAR Launches SCI Custom Insights — Free Webinar Demo October 1

What SCI: Custom Insights Does

SCI: Custom Insights is a new capability within SONAR’s Supply Chain Intelligence platform, available to members of the SONAR Shipper Consortium. Participating shippers contribute their own transportation data — tendered volume, accepted and rejected tenders, carrier information, rates and lane activity — and SONAR layers it against its real-time market benchmarks to produce an ongoing, actionable view of network performance.

The result is a platform that helps shippers answer the questions that typically require weeks of manual analysis: Where are we paying above market? Which lanes are creating service risk? Are carriers performing the way we expected? Where should we focus first?

The platform is organized across three core areas.

Network Health provides an executive-level summary of the entire transportation network — total spend, market vs. actual rate performance, savings opportunities, at-risk freight, tender compliance, and budget vs. volume trends — all in one place. AI-driven insights surface shifts in volume demand, rates, and capacity so teams know where to direct attention before issues compound.

Benchmarking takes the analysis lane by lane. The Lane Opportunities module classifies every lane into one of four categories — High Risk, Savings Opportunity, Carrier-Dependent, or Efficiency Zone — based on pricing alignment, lane difficulty, and market conditions. Volume Compliance then maps planned vs. actual freight movement, giving procurement and operations teams the context they need to have productive conversations with carriers about performance and pricing.

Network Optimization goes deeper into the markets and carriers driving results. Network Analysis groups performance by origin or destination market, making it straightforward to identify whether an issue is isolated or part of a broader trend. Carrier Intelligence provides a network-wide view of carrier performance — average rates, rate variance, acceptance rates, rejected volume, lanes, haul length, and risk level — with AI-generated guidance on where to reallocate freight or renegotiate.

SCI: Custom Insights does not replace the existing Manual Analysis workflow in SONAR SCI. That capability remains available for mini-bids, project freight, scenario planning and new lanes — giving participating shippers both an ongoing view of their existing network and the flexibility to run one-off analysis when needed.

Why This Matters Right Now

Freight markets are tightening. Bid season is approaching. Capacity conditions are shifting faster than most routing guides were designed to handle.

For shippers managing complex networks across dozens of markets and carriers, the difference between knowing where performance is slipping and not knowing can be measured in millions of dollars. Most shippers don’t discover they’ve been overpaying until a bid cycle forces the comparison. SCI: Custom Insights is built to surface that information continuously — not once a year.

Join the Live Demo — October 1st

Ben Peterson, Head of Shipper Solutions at SONAR, will walk through the full platform live on October 1st and take questions in real time. The session is free and open to both current SONAR customers and shippers evaluating their options heading into bid season.

Here’s what attendees will see:

• A live walkthrough of the Network Health executive dashboard
• Lane-level benchmarking and the Risk & Efficiency Quadrant in action
• Carrier Intelligence — how to identify which carriers to evaluate and where to shift volume
• Network Analysis by origin and destination market
• How Custom Insights and Manual Analysis work together

📅 Thursday, October 1, 2026
🕑 2:30 PM ET
💻 Free — virtual

Reserve your seat here.

SCI: Custom Insights is available exclusively to members of the SONAR Shipper Consortium. Shippers interested in learning more about consortium membership can reach out to sci@gosonar.com. If you’d like a personalized demo of SONAR’s SCI product, request it here.