FreightWaves TVNewsPut That Coffee Down

The value of brokerage in a digital world — Put That Coffee Down

How to sell a brokerage in a space facing digital transformation

Surge Transportation is the fastest growing 3PL in the logistics space today. Based in Chicago and Jacksonville, they offer unrestricted access to almost all accounts, limitless territory, and a chance to be a key player in a growing company. To find out more email

Kevin Hill and Richie Daigle welcome two guests on this episode of Put That Coffee Down and they discuss a common theme: standing out and seeking value in the transportation industry. 

First up is Steve Ferreira, bestselling author of “Navigating B2B” and CEO of Ocean Audit, and the host of Navigate B2B here on FreightWavesTV. Ferreira talks about writing his book and how it can help readers broaden their understanding of the freight industry. 

He also discusses the importance of making a distinction between showing and telling during sales pitches and how that has helped lead him to success. 

The second guest is Omar Singh, president and founder of show sponsor Surge Transportation. Singh offers his opinions on using tech in the brokerage space; how does it help sellers stand out and how can it become a distraction if used in the wrong ways?

Hill and Daigle talk to Singh about his recent article for FreighWaves discussing the evolution of digital brokerage and why the traditional broker may not be fading out as quickly as it seems. 

You can find more Put That Coffee Down episodes and recaps for all our live podcasts here

One Comment


Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.