Transflo names Michael Southworth president

Technology expert joins the company as it looks to scale

Transflo has named Michael Southworth president. Southworth is an experienced technology and artificial intelligence executive most recently with Verint. (Photo: Jim Allen/FreightWaves)

Transflo has announced the appointment of Michael Southworth as president. Southworth joins the company from Verint Systems, where he was most recently general manager of the company’s Intelligent Self-Service business.

“Michael’s deep expertise in emerging technology and mobility provides the perfect puzzle piece that Transflo needs to transform the supply chain for the twenty-first century,” said Transflo CEO Frank Adelman in a statement. “We are thrilled to have him join our leadership team and advance the company toward a streamlined, digital future.”

In his position with Verint, Southworth leads a team that builds conversational artificial intelligence and advanced analytics solutions to improve customer engagement and reduce fraud.

Verint provides “Actionable Intelligence” solutions to improve customer engagement and cyberintelligence.

Transflo said Southworth will play a key role in advancing the company’s mobile and data-intelligence solutions as it scales the business. In October, Transflo announced the acquisition of Microdea, an Ontario, Canada-based document management and workflow automation solutions company.

Microdea’s paperless Synergize platform is used by more than 400 companies to manage document flow, including same-day billing, cash flow and days sales outstanding. The company offers billing, collections, accounts payable and accounts receivable, driver recruitment and file management, and rate confirmations and carrier pay solutions for enterprise clients.

Prior to his most recent position with Verint, Southworth was CEO of Contact Solutions, a Verint company, and chief operating officer of Corning MobileAccess. He is a board member of Finjan, a global cybersecurity company, as well as a board member of Quality of Life Plus Program, a nonprofit organization that works to generate innovations that improve quality of life for those who have served in the armed forces.

Transflo expects to process over 100 million freight loads in 2020 through its cloud-based digital collaboration platform. The platform provides shippers, brokers/3PLs, carriers and drivers end-to-end visibility, document intelligence, mobile connectivity, digital tendering and payment automation. 

Click for more FreightWaves articles by Brian Straight.

You may also like:

Here’s where electric trucks make sense

Hino, Toyota bringing Class 8 fuel-cell truck to North America next year

Will truck drivers use the new HOS split-sleeper provision?

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Brian Straight

Brian Straight leads FreightWaves' Modern Shipper brand as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and fleetowner.com. Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler. You can reach him at bstraight@freightwaves.com.