During American Shipper’s free one-hour webinar, “Supply Chain Reaction: The Real Impact of Visibility,” we dive into a case study from BASF, a leading chemical company that overhauled its supply chain through a visibility initiative.
The webinar lays out:
• How visibility is a driver of efficiency;
• How data sharing with customers and 3PLs has strengthened business relationships;
• And why real-time visibility is an important part of an overall TMS solution.
Expert panelists are William Wehrle, director of supply chain for BASF; David Bazzetta, a business adviser on process optimization for BASF/RGP; and Dan Cicerchi, vice president of Descartes MacroPoint. Moderator is Hayes Howard, CEO and publisher of American Shipper.
“Late deliveries are something that’s pretty common in the bulk trucking industry,” Wehrle said. “What really bothers customers is if you don’t contact them in advance.”
Wehrle said BASF was getting complaints from customers on a daily basis. “About four years ago, we finally decided to tackle this problem. … Why can’t we track our shipments? Why can’t we proactively notify our customers?”
He said the question, “Where’s my truck?” was almost epidemic in the industry. BASF put together a project team to come up with a web-based system to answer that question.
“Lo and behold, [MacroPoint] had exactly what we were looking for,” Wehrle said.
Find out how BASF and MacroPoint worked together to provide real-time visibility for customers by registering and watching now.
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Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now