How data leads to digitization

Abercrombie & Fitch and NCR Corp. have very different supply chains, but are connected by similar mindsets around data-empowered supply chain digitization initiatives.    The supply chains of Abercrombie & Fitch and NCR Corp. would seem very different at first glance.
   One is a famous apparel retailer and the other a manufacturer of consumer transaction hardware, software and electronics. Both have global supply chains, but with very different suppliers, footprints, and transportation networks.
   Yet the tie that binds the two companies is the use of data to empower digital supply chain initiatives around sourcing, total landed cost, and visibility. Both companies will be speaking on an American Shipper webinar at 2 pm Thursday, How Digitization Impacts the End-to-End Supply Chain.
   For Abercrombie & Fitch, being able to connect the fiber contents of its products downstream to its e-commerce platform created an invaluable data trail. For NCR, building a data-driven landed cost capability enabled the company to make more informed granular decisions around carrier usage.
   Both companies saw that data and the digitization of their supply chains was as important as their physical supply chains.
   The webinar also will include highlights from recent American Shipper research into data accuracy and visibility and perspective from a logistics technology provider.
Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now