Canada creates special envoy for EU trade deal

The creation of a new envoy for the Canada-EU Comprehensive Economic and Trade Agreement (CETA) reflects the high priority the country places on signing the deal, despite recent opposition.    The Canadian government has created a new envoy position in an attempt to finalize and implement a free trade agreement with the European Union, according to a statement from International Trade Minister Chrystia Freeland.
   Pierre Pettigrew, who has served both as minister of trade and foreign affairs, will be Canada’s new envoy for the Comprehensive Economic and Trade Agreement (CETA) with the EU for a term of one year, effective immediately. He will engage with a range of provinces and territories in both regions, as well as senior business and government leaders from EU member states.
   The creation of a special envoy for CETA reflects the high priority the country places on signing and implementing the deal, despite recent opposition, said Freeland.
   “Mr. Pettigrew’s deep understanding of Europe, trade and business will be instrumental in getting CETA signed this year and ratified in 2017,” she said. “He brings with him a lifetime of international experience and a profound dedication to public service. From the day we were sworn in, our government has worked tirelessly to support CETA ratification in Europe.
  “Trade means more growth, and more growth means more jobs for our middle class,” added Freeland. “Our progressive approach to trade got this deal back on track after it was stalled. Since then, the Prime Minister and ministers across government have joined me in actively engaging key European leaders on the value of this agreement.”
   “The Canada-European Union agreement sets a new global standard for trade deals and positions Canada as a trail-blazing country defining new international norms,” said Pettigrew. “CETA will generate economic opportunities and I am eager to help move this deal forward for Canada.”
   Freehand told Bloomberg news service this is the “final lap” for CETA, which was signed in 2014 by Canada’s previous government but has yet to be ratified in the European Parliament and EU Council, and she is “cautiously optimistic” the deal will be finalized despite rising protectionist sentiment.
   “The finish line is in view, but there are still some steep hills for us to climb,” she said in a recent interview. “This is a really important agreement for Canada but it’s been a hard agreement to get.
   “This is probably the most protectionist time in the transatlantic region since the Second World War,” said Freeland. “The political parties in Europe whose support we need to get CETA across the finish line are the parties of the center-left, the social democrats. The parties of the center-right have supported CETA all along, but the center-left has not.”
   Freeland is scheduled to travel next week with Prime Minister Justin Trudeau to the Group of 20 summit in China, where she said the two will schedule bilateral meetings to push for CETA ratification.
   As reported previously by American Shipper, protectionist sentiments from both sides of the aisle in the upcoming United States presidential election and a lack of proper discourse around the sweeping 12-nation Trans-Pacific Partnership threatens to derail that agreement as well.
Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now