USA Truck joins Blockchain in Transport Alliance

Company sees “great opportunity for the logistics industry to exploit the convergence of emerging innovative technologies.”    USA Truck Inc. announced Tuesday that it has joined the Blockchain in Transport Alliance (BiTA).
   “There is a great opportunity for the logistics industry to exploit the convergence of emerging innovative technologies to improve communication, foster collaborative efforts and reduce cost across supply chain partnerships,” said Kim Littlejohn, USA Truck vice president and chief technology officer.
   USA Truck, headquartered in Van Buren, Ark., said in the announcement that transportation service providers join BiTA because their participation in standards design is critical to the success of the technology. 
   “Blockchain allows companies to create new revenue streams for customers by enabling a system of complete transactions, track shipments and manage fleets,” the company said. “BiTA has brought together companies in the transportation, manufacturing and telecommunications industries generating over $1 trillion in revenue, becoming the largest commercial blockchain alliance in the world.”
   USA Truck President and CEO James Reed said the company believes blockchain “is one of the emerging technologies that can be used to create a common framework to disrupt current logistics industry practices.”
   “We are especially excited to utilize the convergence of these technologies to meet our evolving customer service capabilities,” Reed said.